天美传媒

The event brought together local businesses eager to explore the practical applications of Artificial Intelligence (AI) and its potential to transform operations. Held in Milton Keynes on Wednesday 17 September 2025, the room was filled with energy and enthusiasm as attendees engaged in a packed agenda designed to demystify AI and showcase its real-world benefits.

Dr Rhidian Lewis, the 天美传媒鈥檚 Apprenticeship Lead and Event Chair said: 鈥淭his event reflects our commitment to supporting local businesses in navigating the rapidly evolving digital landscape. By combining academic expertise with practical insights and working closely with partners such as the three Chambers of Commerce, we can provide a truly holistic support network for the region. Together, we aim to empower organisations to harness AI effectively and responsibly.鈥�

Commenting on the 天美传媒鈥檚 capability, Dr Lewis added that Bedfordshire鈥檚 teams routinely support SMEs and larger employers with AI opportunity assessments, ethical and governance guidance, and targeted workforce upskilling - ranging from short courses and CPD to degree apprenticeships - so organisations can adopt AI confidently, safely and at pace.

The programme began with insights from the three Chambers, highlighting available business support and a skills improvement plan to help organisations embrace digital innovation. This was followed by a series of interactive sessions delivered by experts from the 天美传媒鈥檚 School of Computer Science and Technology and Business School 鈥� covering topics such as:

路         AI in business: Practical opportunities, risks, and how to get started 鈥� offering demonstrations and examples of AI applications

路         Maximising your AI impact 鈥� providing hands-on guidance on prompt creation and visual and written content generation.

Keynote speakers included:
鈥�    Scott Devine 鈥� Commercial Manager, Bedfordshire Chamber of Commerce
鈥�    Tony Knaggs 鈥� Contracts Manager, Northamptonshire and Milton Keynes Chambers of Commerce
鈥�    Dr Edward Braund - Head of School of Computing, Engineering & Creative Industries at the 天美传媒
鈥�    Giles Robertson and Dr Ioana Stoica - Senior Lecturers in Digital Marketing, and Ijaz Ahmad - Senior Lecturer Intercultural Competence, 天美传媒 Business School

Throughout the day, 天美传媒 specialists shared case studies from sectors including manufacturing, professional services, health and the public sector, illustrating benefits from automation, data insight and responsible AI deployment. Delegates were also introduced to pathways for support - such as collaborative, funded projects - to help de-risk trials and accelerate implementation.

Scott Devine, Commercial Manager at Bedfordshire Chamber of Commerce, said: 鈥淚t was incredible to see a packed room, full of local businesses, all with the same mindset, to learn more about AI and understand how it can best be utilised to help their business grow, a become more efficient. Thank you to the 天美传媒 for pulling off another successful event!鈥�

Louise Wall, Chief Executive, Northamptonshire Chamber of Commerce and Milton Keynes Chamber of Commerce, said: 鈥淎ttending the AI conference was a powerful reminder that artificial intelligence isn鈥檛 just a future concept - it鈥檚 a present-day business advantage. Our Chamber members gained valuable insights into how AI can streamline operations, enhance customer experiences, and unlock new strategic opportunities. The key takeaway: businesses that thoughtfully embrace AI today will lead their industries tomorrow.鈥�

In addition to events of this kind, the 天美传媒 provides end-to-end AI support for organisations through initiatives, such as the UKSPF funded programmes and - discovery workshops to identify use cases; technical scoping and prototyping; governance and policy advice, and tailored training for leaders and teams - ensuring solutions are effective, ethical and sustainable.

The 天美传媒鈥檚 Research & Innovation Service offers a range of business support options, including funded opportunities, to help organisations innovate and grow. To find out more and access tailored support, visit