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Principal Lecturer in Creative Industries

My professional practice in the creative sector underpins my academic leadership, with a sharp focus on employability, curriculum innovation, and industry alignment. I am currently Portfolio Lead for the Undergraduate and Postgraduate provision in Arts and Creative Industries.

Qualifications

• Post Graduate Certificate in Academic Practice, ÌìÃÀ´«Ã½
• ILM Coaching and Mentoring
• Master of Arts, Graphic Design, Royal College of Art
• Bachelor of Arts, Graphic Design, Brighton ÌìÃÀ´«Ã½

Membership of Professional Bodies

• Senior Fellow of the Higher Education Academy
• Council For Art and Design in Higher Education (CHEAD) representative.

Research Interests

• Embedding commercial enterprise, agency and internship models of work-related learning into the HE environment
• Graduate placement schemes
• Innovation Bridge projects for the ÌìÃÀ´«Ã½ with local employers and companies

Pedagogic presentations

Cherry, V. (2020 March) ‘Playing at Design: Playful Exchange and Design Studio Culture in Art and Design Pedagogy’. Play with Purpose Art and Design Conference, ÌìÃÀ´«Ã½

Cherry, V. (2019 December) ‘Professional development, widening participation and studio learning: students and graduates explore the impact and effect of Graduate Studio Assistants in a School of Art and Design’. Group for Learning in Art and Design (GLAD) 22nd Annual Conference, Art and Design Education: Where do we go from here? Manchester Metropolitan ÌìÃÀ´«Ã½

Cherry, V. (2017 June) ‘Integrating working and learning: How Guildford Street Press is addressing the changing needs of art and design employability skills.’Ìý ÌìÃÀ´«Ã½â€™s Annual Staff Conference.

Cherry, V., Cruz, J., Gannon, R. (2016 June) ‘The Digital Artefact.’ Workshop, ÌìÃÀ´«Ã½â€™s Annual Staff Conference

External Roles

• External Examiner including for ÌìÃÀ´«Ã½ of Derby and Pearl Academy, India (validated by NTU)
• External Panel Member, course approvals, including for ÌìÃÀ´«Ã½ of Northampton
• Visiting Lecturer, including at ÌìÃÀ´«Ã½ of Derby and ÌìÃÀ´«Ã½ for the Creative Arts
• Link Tutor, Marbella Design Academy, Spain

Previous Roles

• Acting Head of School
• Senior Lecturer, Graphic Design
• Course leader, BA (Hons) Advertising and Branding Design
• Course Leader, MA Art and Design
• Senior Designer in the Design and Advertising sector

Contact Details

Viv.cherry@beds.ac.uk