Why choose the School of Accounting, Law, Marketing and Tourism
Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering discounts on exam and membership fees.
This is a career-powered course – experience multiple industry live briefs.
Student-led Marketing Club organises events and field trips, including to digital marketing agencies and the Museum of Brands.
About the course
Three reasons to study the BSc Marketing course at the 天美传媒:
- The right skills and knowledge
The course reflects a sector in constant change. Competitions with local businesses like TengTools and our vibrant Marketing Club give you the right skills and knowledge for the marketing roles of tomorrow. The course connects you with industry with an expert panel of leaders, giving you insights on how the marketing world is changing. - Latest subject developments
The professionally accredited degree covers the latest developments in brand communications, digital transformation, emerging trends, the role of artificial intelligence, and digital and social media alongside critical issues such as sustainable marketing, consumer behaviour, data analysis and innovation. You will engage with real-world projects. - Industry experience
Placements are also available to get you that career-powered start to life. Our Marketing Club brings experiences of working with small business enterprises (SMEs) and crafting live campaigns. Take a look at our Marketing Club
鈥淪tarting my BSc in Marketing has been one of the most challenging yet rewarding decisions I鈥檝e made so far. I stepped into this new field with excitement but also fear. This journey is reminding me that stepping outside your comfort zone is where real development happens. And I am excited for what鈥檚 ahead. If you鈥檙e considering a career change but feeling uncertain 鈥 this is your sign that it is possible. I love the course and I am very excited to learn and make the most of the uni opportunities."
First-year BSc (Hons) Marketing student
Course accreditation
BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Data Marketing Association (DMA), giving access to a range of events and content as well as adding weight to your CV.
Career-Powered links
Our student-led Marketing Club is run in association with the Chartered Institute of Marketing (CIM), and organises events such as placement trips to digital agencies and Museum of Brands workshops.
Our industry panel includes representatives from a broad base of organisations including Wonderbly, IBM and the digital agency Receptional.
Your student experience
The course futureproofs your career opportunities, placing you at the forefront of digital, brand and relationship marketing.
Benefit from our focus on making links between your studies and workplace practice through听real-life marketing scenarios and real-world projects.
Learn from an academic team with relevant professional backgrounds and extensive industry experience.
Our student-led Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.
You will also have the opportunity to participate in a yearly showcase.
Marketing student Arif Choudhury, winner of Creative thinking and engagement award
Maximise your learning with visits from industry specialists and professionals including senior staff and alumni from TengTools, Bute Street Festival, digital agency Receptional, 天美传媒 marketing agency SMRS, Wisetek, Luton Town Football Club, Pandora, Hope and Wellbeing Hub, Wonderbly, coffee shop The British Mauritius, Cybercloud Technologies Ltd and Majesa.
Gain good industry experience and excellent practice at pitching campaign ideas to companies.
鈥淢arketing provides you with a hands-on approach to gaining skills in a fast-paced environment. You will learn from academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects.鈥
Giles Robertson, Course Leader
Marketing Club
Dive into real-world marketing with hands-on projects, small business enterprise (SME) strategies and client collaborations through the Marketing Club
Want to know more about the units on the course? Watch these tasters and hear about the course from Giles Robertson, course leader of BSc (Hons) Marketing.
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
鈥
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you鈥檙e returning to learning and require additional help and support to up-skill, or if you didn鈥檛 quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you鈥檒l get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor鈥檚 degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
听
Course Leader - Giles Robertson
I had the pleasure of working at a senior level agency side (in roles at Saatchi & Saatchi, Publicis and Ogilvy) before starting my own company, Green Banana Marketing (helping charities like the British Council and the Fairtrade Foundation with their marketing).
I鈥檝e also worked client side in marketing (including roles at the World Wild Fund for Nature and the Southbank Centre) and hold a position as a Board Director of the Marine Conservation Society. I am passionate about sustainability and what this means for businesses of tomorrow.
Course Leader - Giles Robertson
I had the pleasure of working at a senior level agency side (in roles at Saatchi & Saatchi, Publicis and Ogilvy) before starting my own company, Green Banana Marketing (helping charities like the British Council and the Fairtrade Foundation with their marketing).
I鈥檝e also worked client side in marketing (including roles at the World Wild Fund for Nature and the Southbank Centre) and hold a position as a Board Director of the Marine Conservation Society. I am passionate about sustainability and what this means for businesses of tomorrow.
Course Leader - Giles Robertson
I had the pleasure of working at a senior level agency side (in roles at Saatchi & Saatchi, Publicis and Ogilvy) before starting my own company, Green Banana Marketing (helping charities like the British Council and the Fairtrade Foundation with their marketing).
I鈥檝e also worked client side in marketing (including roles at the World Wild Fund for Nature and the Southbank Centre) and hold a position as a Board Director of the Marine Conservation Society. I am passionate about sustainability and what this means for businesses of tomorrow.
There are themes developed across your three years of study.
- Digital understanding and delivery, emerging trends in marketing, the role of AI, automation and harnessing data, particularly in the units Introduction to digital marketing and analytics (Year 1); Integrated digital marketing communications and Data and research methods for business (Year 2); and Digital communications strategy (Year 3).
- The 鈥渇uture you鈥 in a marketing role, where you learn skills to support your employment journey and build your confidence, in the units Beginning your professional journey (Year 1); Career in practice (Year 2); and Continuing professional development (Year 3).
- The caring and thinking leader, exploring ethics, sustainability and the role of the responsible marketer in social change while giving you the tools to find your 'best self' in the units Anatomy of a successful marketer (Year 1) and Ethics and CSR in business (Year 3).
Other units on the course:
Year 1
Principles of marketing 鈥 Use marketplace analysis and data-driven marketing to create marketing plans that address product and branding decisions. Consumer behaviour 鈥 Discover how people think, act and interact with a range of brands, and develop successful marketing plans to reach these audiences. Essential statistics for business and marketing 鈥 Develop the numerical and data-analysis skills crucial for the modern marketer.
Year 2
Brand management 鈥 Learn how to work in unique ways with a range of favourite brands, uncovering what drives their success. Practical digital marketing analytics 鈥 Use specialist marketing-based analytical tools to identify gaps, suggest solutions and track impact. Marketing for small/medium enterprises 鈥 Build your creativity, customer-relationship and content-creation skills on SME marketing, with opportunities to work on live SME projects. Client relationships and strategy in marketing and advertising 鈥 Gain a comprehensive understanding of advertising strategy, client-agency relationships and how to navigate the changing industry landscape.
Year 3
Marketing in a global context 鈥 Analyse, design and implement global brand strategies to improve company performance and competitiveness. Emerging trends in marketing 鈥 Assess digital marketing trends from different sources and use what you learn to create new and effective marketing strategies. Business project 鈥 Plan, research and complete a final-year project that analyses emerging and contemporary issues in marketing.
For an at-a-glance list of modules for this course, download the course specification.
We reflect the multi-faceted nature of marketing projects within our assessment approach. This is Career Powered Education; combining live project briefs and reflections on visit to digital agencies and local businesses.
You will have the chance to work with businesses like local hat maker Majesa or Luton Town Football Club. You will learn how to present, create and discuss your ideas, all within a supportive small teaching team of 5 academics.
You will choose your final interest area for your third-year business project, engaging with your business area.
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as teamwork, communication, evaluation of creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles.
The key subject themes increase in intensity as you progress to the next level and then to the final year allowing you to build on previous knowledge.
The assessments are therefore designed to support you to work both in a team and independently. There are more group work opportunities at the start of your course to build your team skills and engagement and progresses to more individual and guided assessments to challenge you academically and professionally.
The variations of assessments will prepare you well for the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to build your learning.
Careers
The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problem solving. Employers value people who can get things done and on this course, you will bring the thinking and doing together.
The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of:
- integrated brand communications
- specialist marketing or in-house functions e.g. advertising client-side
- brand management
- business-to-business marketing
- industrial marketing
- not-for-profit organisations such as charity marketing
- education and public sector marketing roles
Alternatively, you may want to further your studies in specialist areas of marketing communications e.g. corporate communications media planning or take a Master鈥檚 programme including MSc Digital Marketing, Marketing or an MBA programme.
Current graduates of Marketing work across a range of sectors from health, well-being, education, gaming and entertainment. Also, we have graduates working client and agency side, from business to consumer marketing to business-to-business marketing.
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2026/27 is 拢9,790 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth 拢2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
禄 If you don鈥檛 qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering 拢500 per year of study**
禄 Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is 拢16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2026/27 is 拢9,790 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth 拢2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
禄 If you don鈥檛 qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering 拢500 per year of study**
禄 Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is 拢16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Virtual Tour
