Why choose the School of Business Management
Our new business analytics suite features £300K of industry-standard hardware and software including specialist marketing analytics software.
Our student-led Marketing Club, affiliated with CIM, organises workshop events and field trips, including to digital marketing agencies and the Museum of Brands.
Opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.
About the course
Power up your career with a course designed to meet the growing demand for graduates who can transform the world of marketing though data-led decision making, using leading-edge, industry-standard analytics tools. These include R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics) and AI (like ChatGPT, GitHub, Copilot, Gemini, K-AI and Cursor.
If you have any questions about the course, please contact the course leader, Dr Long Vo at [email protected]
Facilities and specialist equipment
- State-of-the-art business analytics suite to support data analytics and big data
- Access to Semrush campaign management software for digital marketing analytics
- Resources from the Institute of Data and Marketing (IDM)
- Access to R, Python, SQL, Tableau, Power BI and other industry software
Your student experience
Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.
Constant training in data analytics using industry-appropriate software offers you many opportunities to explore how customer data and marketing metrics can help support data-informed decisions.
Learn from experts in data analysis who teach you how to make marketing decisions around target customer profile selection; which product features to develop; and how much to invest in a campaign while still maintaining profitability.
Get involved in opportunities for consultancy experience, competitions and live projects in data analytics during the second and third years of the degree, assisting businesses ranging from start-ups to established corporations to solve problems, up-skill and innovate.
Join our student Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), and attend workshops on a range of areas – recent workshops have been on neuromarketing, AI and influencer marketing.
Benefit from masterclasses from industry experts so you learn from their experience and keep at the leading edge in your field.
Recent industry visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.
See digital marketing and data analytics in action with field trips to relevant companies and agencies.
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
​
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
Ìý
Year 1
Introduction to digital marketing and analytics – Learn core digital marketing concepts around social media, data-driven relationships, and metrics and analytics. Principles of marketing – Use market analysis and data to create plans for products and branding that meet specific briefs. Consumer behaviour – Understand how people think, act and engage with brands, and how brands target audiences. Beginning your professional business journey – Take on business challenges and collaborate with peers in a professional environment. Essential statistics for business and marketing – Build essential data and numerical skills for modern marketing. Introduction to data analytics software – How to use the programming language R and the tidyverse for data manipulation and analysis.
Year 2
Integrated digital marketing communications – Learn to respond to a range of marketing challenges using contemporary marketing communications methods. Data and research methods for business – Investigate research and data-analysis methods to support you in applying research findings to business issues. Econometrics for marketing - Understand quantitative marketing analysis, different marketing environments and the economic conditions firms operate in. Further data analytics software – Gain hands-on Python programming skills for business data manipulation. Analytics for customer insights and selection – Perform customer data analytics using R, Tableau and Excel, creating visualisations that communicate insights. Practical digital marketing analytics – Use specialist marketing-based analytical tools to identify gaps, suggest solutions and track impact.
Year 3
Marketing ethics and CSR – Understand the ongoing ethical debates around corporate social responsibility, and use this knowledge to present a clear, balanced argument. Further customer analytics and insights – Be able to collect and interpret marketing data using traditional research methods and modern machine-learning techniques. Using databases for marketing decisions – Develop the analytical skills to query databases efficiently and transform raw data into insights for marketing strategies. Practical text and social media analytics – Use Python to analyse real-world marketing challenges such as customer preferences and social media trends. Business project – Independently design, plan, manage and execute a research project.
For an at-a-glance list of modules for this course, download the course specification.
Course work; practical tests; exams; group and individual project work.
Careers
The course may appeal to those working in marketing/business who wish to advance their career and improve their decision making by using a data-driven approach. On graduation, you can expect to be highly in demand and command an above-average graduate salary. Typical job roles would be marketing analyst, marketing strategist, customer insight specialist or business analyst. You can also choose to progress onto one of the ÌìÃÀ´«Ã½â€™s postgraduate courses such as our MBA with Data Analytics, MSc Business Analytics or MSc Digital Marketing.
Entry Requirements
GCSE grade 5 Maths or equivalent
Entry Requirements
GCSE grade 5 Maths or equivalent
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2026/27 is £9,790 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
if you have any questions around fees and funding, please email [email protected]
Generous international scholarships specifically for this course include a £5,000 per student for each year of study.
Fees for this course
UK
The full-time standard undergraduate tuition fee for the Academic Year 2026/27 is £9,790 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs. See
Excellence Scholarships
Worth £2,500 per year of study over three years when you score a defined number of UCAS tariff points from specified qualifications*
» If you don’t qualify for an Excellence Scholarship but have 120 UCAS tariff points, you have enough points for one of our Achievement Scholarships offering £500 per year of study**
» Other scholarships, bursaries and financial support packages are available
* Points requirements vary depending on type of qualification.
** Threshold is 120 UCAS tariff points across all awarding bodies and qualifications.
International
The full-time standard undergraduate tuition fee for the academic year 2025/26 is £16,900 per year.
There are range of Scholarships available to help support you through your studies with us.
A full list of scholarships can be found here.
Virtual Tour
