Why choose the Graduate School of Business
In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching; skills development; organisation and feedback; sense of community; and dissertation experience.
The ÌìÃÀ´«Ã½ is in the top 25% of higher education institutions for eight out of 10 of the question areas in the Postgraduate Taught Experience Survey 2025; we rank in the top 10 for skills development.
Assessments linked to live projects where you engage with industry professionals and find real business solutions.
About the course
The MSc Digital Marketing course provides a basis for understanding digital marketing from a management perspective. To succeed in this digital transformational economy you need to be knowledgeable and effective managers with a wide understanding of how marketing crosses national, cultural and psychographic boundaries and how digital permeates marketing for the 21st century organisation.
This course offers the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is leading the transformation of the modern economy, transforming business and driving growth.
For further course information, contact Dr Codrin Chiru at [email protected]
Facilities and specialist equipment
- State-of-the-art business analytics suite with over £300K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
- Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
- Immersive Semrush simulation software for realistic marketing practice
- Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
Peer-informed academic learning model with an emphasis on active collaboration and employability tailored for the modern workplace: develop critical thinking, analytical research, leadership and self-management skills through structured peer discourse and academic guidance, all while gaining specialised knowledge.
Delivery in six-week blocks with 24/7 access to learning resources and opportunities.
Live projects are integrated into the curriculum. Our strong industry links and collaborations offer students real-world experience. Engage with real firms in your classroom, solve real issues, and build your competencies, confidence and networks.
Easy access to industry speakers, industry events and career-development opportunities studying close to London.
Choose to specialise further by undertaking your dissertation in an area that sparks your interest, applying your learning to solve complex problems.
Learn from academic experts with strong industry experience and links.
Benefit from high levels of study support from careers, study skills and student support experts.
Aligned with the Principles of Responsible Management Education’s (PRME) sustainable development goals (SDG).
Strategy – Advanced strategic thinking, innovation management and business analytics for managing digital transformation and AI-led change.
Digital relationship marketing – Identify emerging and future patterns in customer behaviours and brand engagement while targeting specialist audiences.
Marketing in the digital era – Digital marketing strategy, consumer behaviour, platform-based marketing, digital analytics and emerging technologies.
Business analytics – Develop your analytical and problem-solving skills using business-analytics techniques to inform performance decisions across a range of real business scenarios.
Capstone – Design and conduct a piece of independent research of your choice, relevant to your field of study, showing originality in your analysis of research data and relevant literature.
For an at-a-glance list of modules for this course, download the course specification.
Your assessments prepare you for career tasks and activities, developing your employability skills and industry-specific knowledge. Your assessments build your competencies and confidence with a strong emphasis on authentic assessment, including a mix-of:
- Live projects, working on real-world industry projects
- Group and individual assessments
- Presentations
- Industry reports
- Reflexive work
There are no exams in this course.
The capstone of your course is a dissertation, developing an individual independent piece of work under supervision. This challenging, enjoyable and rewarding experience enhance your conceptual and analytical skills, as well as research and data management expertise.
Careers
As a graduate of the course you will have the right skills to find career opportunities in digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.
This course is an appropriate foundation for further academic study at either MPhil or PhD level.
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
2.2 honours degree or equivalent in related area
2.2 honours degree or equivalent in related area
2.2 honours degree or equivalent in related area
2.2 honours degree or equivalent in related area
2.2 honours degree or equivalent in related area
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
