Why choose the Graduate School of Business
In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching; skills development; organisation and feedback; sense of community; and dissertation experience.
The ÌìÃÀ´«Ã½ is in the top 25% of higher education institutions for eight out of 10 of the question areas in the Postgraduate Taught Experience Survey 2025; we rank in the top 10 for skills development.
This blended-learning pathway features a mix of on-campus and online learning that offers flexibility for those who wish to combine study with work; would find full-time on campus difficult; or prefer to study at their own pace.
About the course
This one-year Master’s equips you with the advanced technical, analytical and strategic skills needed to succeed in today’s fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation, recommendation systems, chatbots and customer data platforms are transforming marketing practice. Through theoretical insight, hands-on learning and real-world case studies, you develop the ability to design, implement and evaluate intelligent marketing strategies that enhance customer journeys, optimise campaign performance and generate measurable business value.
For further information, contact Dr Mahvish Zahara at [email protected]
Facilities and specialist equipment
- Modern teaching facilities, specialist software and a wide range of industry-standard digital platforms.
- Leading customer engagement and analytics platforms including Salesforce, Zendesk and ServiceNow, allowing you to explore AI-driven personalisation, CRM automation, chatbot development and customer journey optimisation in realistic business scenarios.
- A range of widely adopted and education-accessible digital marketing and analytics tools such as:
- SEMrush for SEO and competitive intelligence
- Google Analytics 4 (GA4) for performance measurement and customer insights
- Power BI and Tableau for data visualisation and dashboard development
- Python for marketing analytics and predictive modelling
- Advanced Excel for business intelligence and data analysis.
- Dedicated computer laboratories, collaborative learning spaces and digital-innovation environments equipped with high-performance systems capable of supporting AI applications, machine-learning techniques and advanced marketing analytics.
- Access to the ÌìÃÀ´«Ã½â€™s digital library, academic journals, market-research databases and professional industry reports.
Your student experience
With our practice-led approach, you learn using AI tools to optimise campaigns, enhance personalisation and make data-driven decisions. Teaching is informed by research-active academics and industry expertise.
Our facilities and specialist tools provide a professional, industry-focused learning environment, ensuring you graduate with strong practical abilities, technical confidence and job-ready skills aligned to current and emerging industry demands.
Explore key areas of AI use in marketing such as use of algorithms; the role of AI in data-driven decision making; automated journey mapping; advanced content personalisation; and proactive customer support tools such as chatbots.
Develop an ethical and responsible perspective on the use of AI, examining key issues such as data privacy, algorithmic bias, transparency, governance and sustainability.
Through live client projects, industry guest lectures, applied assessments and an industry-focused dissertation, you develop practical, job-ready skills; build a professional portfolio; and gain valuable exposure to real-world business challenges.
Benefit from dedicated career development support, embedded employability activities and opportunities for networking, ensuring you graduate confident, capable and ready to succeed in high-demand global roles.
Our innovative block-teaching approach allows you to focus intensively on one unit at a time, supporting deeper learning, improved academic performance and greater flexibility for independent study.
If you are in employment as you study, you can integrate your work experience into your learning and assessments as well as putting new skills into practice in the workplace.
Fundamentals of AI in marketing – Core concepts of AI, machine learning and data science, and how these technologies are applied to enhance marketing practice.
Marketing in the digital era – Digital marketing strategy, consumer behaviour, platform-based marketing, digital analytics and emerging technologies.
AI in customer engagement and experience – The use of AI tools like chatbots, recommendations, automation and predictive analytics to enhance customer journeys and personalisation.
Strategy – Advanced strategic thinking, innovation management and business analytics for managing digital transformation and AI-led change.
Capstone – An independent dissertation or industry-based project where you investigate real-world marketing challenges using AI-driven approaches.
For an at-a-glance list of modules for this course, download the course specification.
Careers
This MSc Artificial Intelligence in Marketing is ideal for ambitious graduates and professionals seeking to future-proof their careers, develop cutting-edge digital and analytical expertise, and become innovative leaders in AI-driven marketing. Graduates of the course are highly sought after in today’s data-driven and technology-focused job market.
It equips you with the advanced digital, analytical and strategic skills needed to pursue exciting careers across a wide range of industries, including technology, digital marketing, retail, e-commerce, consultancy, finance, media, healthcare and global consumer brands.
You will graduate with the expertise to work in roles such as:
- AI marketing specialist
- digital marketing strategist
- marketing data analyst
- customer experience (CX) manager
- CRM and marketing automation consultant
- personalisation and growth manager
- digital transformation consultant
- business intelligence and marketing insights analyst
- product marketing manager.
The course also provides a strong foundation for progression into leadership and strategic roles as well as opportunities to pursue doctoral research or further academic study.
Entry Requirements
Entry Requirements
2.2 honours degree or equivalent in related area
Entry Requirements
2.2 honours degree or equivalent in related area
Entry Requirements
2.2 honours degree or equivalent in related area
Entry Requirements
2.2 honours degree or equivalent in related area
Entry Requirements
2.2 honours degree or equivalent in related area
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit
Alternatively if you have any questions around fees and funding, please email [email protected]
International
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email [email protected]
