天美传媒

BISC organised a research seminar on the use of fuzzy-set qualitative comparative analysis (fsQCA) on 19 February 2018.

Qualitative Comparative Analysis (QCA) is a new analytic technique that uses Boolean algebra to implement principles of comparison used by scholars engaged in the qualitative study of macro social phenomena.

In recent years, fsQCA has gained increasing attention and application in organizational research.

Dr Guangming Cao introduced the configuration theory and fuzzy-set qualitative comparative analysis (fsQCA) approach.

He then demonstrated how fsQCA is used to identify configurations of conditions for marketing analytics use in SMEs, which is a BMRI funded research project.

Professor Yanqing Duan also provided an example on the use of fsQCA to identify the configurational paths to innovation in SMEs, which is published in the Journal of Business Research at